Specialists in strategy, brand and marketing solutions, we work with clients looking to grow their business in the global marketplace.

Conceived high on the Tibetan plateau in 2014, the GAO Agency (GAO) was born out of a passion for curating engaging experiences, long-lasting global connections, and a spirit of adventure.

Derived from an ancient Asian character, ‘gao’ translates as the highest level, the pursuit of excellence. It is this ethos that underpins all that we do at GAO.


We deliver tailored, end-to-end solutions to help clients capitalise on international opportunities.

Our unique offering is built on the highest quality Western service and an in-depth understanding of Asia’s culture, business and consumers.


  • Strategic planning
  • Government relations
  • Partnership & trade development
  • Training & industry development


  • Brand strategy
  • Multicultural communications
  • Content production
  • Multilingual design & translation
  • Signage & wayfinding 


  • Consumer marketing & activations
  • Digital – social, website, influencer
  • Advertising & media buy
  • In-market representation & events


We work with government agencies, tourism boards, airports, tourism operators, hotels and hospitality venues, shopping centres, and food and wine producers all over the world.


We are global, but local.

With a focus on the APAC region, we operate out of our Australian headquarters in Melbourne; regional offices in Sydney and Shanghai; and representative offices in Tokyo and Vancouver. 


We are passionate about what we do and the people we work with. Join our growing list of local and global clients.


We are a team of multi-lingual thinkers, strategists, marketing specialists and creatives.


Managing Director & Founder

Lindsay drives the strategy and thought leadership sessions for our clients, pushing everyone to their full potential and making sure they’re having a great time doing it. He has worked in various parts of Australasia for over 15 years and has high-level contacts across the international tourism industry, particularly in Australia, China and North America.

Lindsay has a strong ear for Asian consumer desires and is highly respected for his strategic ability to drive positive results, change, and growth for our clients. He spends his time between our head office in Melbourne, our affiliate office in China, and other key markets across Asia and North America. Lindsay is fluent in Mandarin and Japanese.


Creative Director

Antonia heads up our content and creative crew which comprises a team of talented international translators, graphic designers, photographers and videographers, who produce multilingual communications for clients around the world.

Antonia is a seasoned brand and marketing professional who has worked in Australia, the UK and China, and has a wealth of experience in destination brand marketing, and content strategy and development, producing compelling work that triggers positive decision making. Antonia speaks conversational Chinese.


The GAO Agency

Strategy | Brand | Marketing

Call +613 9005 7068
Email [email protected]
36 Gipps Street Collingwood Australia