SKYBUS – AUSTRALIA & NEW ZEALAND

Global Engagement, Signage & Wayfinding & Integrated Marketing

SkyBus, a world-leading airport transport service with operations across Australia and New Zealand, engaged GAO to help better understand, engage and service their international customers.

From 2016 – 2019, GAO provided SkyBus with strategic planning, experience and partnerships development; signage and wayfinding, digital marketing; trade engagement; translation; and multilingual creative design services.

Core to this strategy is understanding and enhancing the visitor experience, both online and offline, as well as building SkyBus’ international capabilities, including:

  • Undertaking operational reviews, experience audits and cultural awareness training
  • Developing wayfinding and signage strategies, point-of-sale and customer engagement strategies 
  • Multilingual content and collateral development (Chinese, Japanese, Korean)
  • Digital channel management, including official WeChat account and travel review sites
  • Social video and live streaming content development
  • Strategic partnerships and marketing campaign development and implementation
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Digital channel management and customer engagement strategies

SkyBus WeChat
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Multilingual creative design, Chinese New Year marketing and integrated campaign development

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Signage and wayfinding,
customer service training, and visitor engagement programs

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