MARNONG ESTATE – MELBOURNE

Asian Market Engagement & Content Development

Launched in March 2018, Marnong Estate is a world-class tourism facility, located just 15 minutes from Melbourne Airport and 35 minutes from Melbourne CBD. To support their launch and capitalize on the opportunities in the growing Asia markets, GAO was engaged to develop and implement an integrated Asian development project and drive their China engagement strategy.

GAO is currently delivering a tailored program of brand, sales and marketing activities, as well as product, trade and content development, which includes:

  • Asian brand development, including positioning and optimization, for the China market
  • Extensive video and photo shoots using the latest high definition technology
  • Integrated online presence across key Chinese digital platforms including blogs, social media, travel review sites and websites
  • In-language marketing and operational material including digital menus and interpretive signage with WeChat integration
  • Travel trade packaging, engagement and partnerships development
  • Training, customer service tools and China payment systems to improve engagement with guests
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Extensive video and photo shoots using the latest high definition technology

E181130.Marnong-2081
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Training, customer service tools and China payment systems to enhance guest engagement

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Travel trade packaging, engagement and partnerships development

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